Marketing Technology: What to Consider [Video]

Marketing automation tools. Social media tools. Collaboration tools. As a marketing leader, you’re faced with a crushing number of marketing technologies to consider: almost 5,000 of them, falling into some 75 categories. When it’s time to consider new technology, how on earth do you know what all to consider?

B2B Marketing Academy co-founder Peg Miller has some guidance. Peg talked at the Intelligent Content Conference about Your Next Marketing Technology Implementation: How to Survive, Thrive, and Keep Your Job. In this post, I sum up what she had to say on three points:

• Prioritize people and process over technology.
• Seek as simple a solution as possible.
• Ask questions from multiple perspectives.

Prioritize people and process over technology

The people-process-tech model, which puts technology at the end of the decision-making process, has been around for decades. Still, companies often rush into marketing-technology decisions before they understand their current processes or lack of processes.

I like the way Peg made this point in a CMI …