Maximize Your Google Ads Success with Enhanced Conversions [Video]

Maximize Your Google Ads Success with Enhanced Conversions

Alana Rowman2024-07-03T16:58:35+00:00

In advertising, optimizing your campaigns and tracking conversions correctly is key to staying ahead of the game.

Recently Becky, John, and Chris from StubGroup sat down to talk about Google Ads enhanced conversions. We’ll explain what enhanced conversions are, why they matter, and how you can use them for better campaign results and conversion measurement.

What are Enhanced Conversions?

Enhanced conversions, Google Ads Enhanced Conversions, is a fancy tool in Google Ads that gives you more data from actions on your website back to Google.

Enhanced conversions for leads track offline conversions originating from online leads. Chris sums it up as “giving Google more data from actions on your website”.

This data is key to refining automated bidding by giving the algorithm more information about user behavior before a conversion event like a purchase or lead submission.

Problems with Traditional Conversion Tracking

Traditional conversion trackingrelies on cookies …