Maximizing Google Ads Efficiency: SKAGs vs. SIAGs vs. Hagakure – Which Strategy Fits Your Campaign? [Video]

One of the issues we see is that sometimes users don’t think about how Google uses the data that they put into it. There are two key reasons why you need to rethink your strategy:

• Smart bidding – This new feature of Google Ads really benefits from having better data to work with. This means moving away from a siloed data approach into an aggregated data approach.
• Intent Matching – Since Google has introduced intent matching, it’s much harder to use keywords in a predictable way. This means introducing SIAGs to your bid strategy.

We are going to look at the three different types of search campaign structures and how they are used. Then we will look at how you can combine them for even better results.

SKAG (Single Keyword Ad Groups)

A Single Keyword Ad Group is one keyword per ad group, often with multiple match types. These are used to give you a lot of control to …