Meltwater launches ‘Guesswork Doesn’t Work’ campaign [Video]

Meltwater has teamed up with 1000heads to launch a new brand campaign that highlights the challenges that PR, marketing, and research teams face when trying to make informed and impactful business decisions.

The global media, social and consumer intelligence company transforms data into insights for 27,000 customers around the world to drive results.

The “Guesswork Doesn’t Work” campaign was executed by the Australian creative team 1000heads in partnership with content agency Monster & Bear and has gone live in APAC, the Americas, and EMEA.

The strategy behind the creative is centred on everyone thriving when great work is done that is driven by robust, actionable insights. The only type of work that has no place in a company is guesswork.

The creative hero video features characters Seth and Ria from marketing, who are more focused on snacks than brand equity. Thomas from PR seeks supernatural sources for media coverage …