Microsoft, Omnicom Execs Say AIs Power Unlocks Human Creativity Beet.TV [Video]

CANNES – Generative artificial intelligence, the technology behind popular apps such as a ChatGPT, still depends on human creativity as the driving force behind true innovation. For marketers, the goal of engaging high-quality audiences with content and experiences that are personal and timely are feasible with time-saving AI tools. Generative AI can boost creative capabilities, save time doing menial tasks and enhance business performance.

• Jennifer Kattula, general manager and chief marketing officer, Microsoft Advertising
• Moderator: Joanna O’Connell, chief intelligence officer, Omnicom Media Group

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