Learn about the new manual acquisition dimensions in Google Analytics 4 (GA4), including ‘Manual Session Campaign Name’ and more. Plus, how to find the new ‘Manual Campaign’ report, and about additional UTM tags you can use to track the performance of your inbound marketing.
YOUR EXTRA RESOURCES:
○ How to track campaigns – https://youtu.be/e9nRdQFNXsU
○ Google’s URL builder – https://ga-dev-tools.google/ga4/campaign-url-builder/
○ About campaign tags – https://support.google.com/analytics/answer/10917952?hl=en
○ GA4 tutorial – https://youtu.be/pRKpaZJJRxk
○ GA4 Course (paid) – https://www.lovesdata.com/courses/google-analytics-4
JUMP TO A TOPIC:
00:00 Introduction to manual acquisition dimensions
00:47 Overview of UTM campaign tags
02:03 Manual acquisition dimensions in exploration reports
05:19 Manual campaigns report in GA4
07:14 Next steps
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