Optimising for Voice Search in the Voice Assistant Era [Video]

As voice assistants like Siri, Alexa, and Google Assistant become everyday tools, optimising for voice search is essential. Millions rely on voice commands via smartphones, smart speakers, and in-car systems, and by 2025, over half of online searches could be voice-driven. Unlike traditional searches, voice queries are more conversational and question-based, requiring a shift in keyword strategy and content structuring.

To stay visible, businesses must optimise for natural language processing (NLP) and long-tail keywords. Content should answer common queries directly, use schema markup for context, and be mobile-friendly. Local SEO is also key, as many voice searches are location-based, making updated Google Business Profiles and online listings crucial.

This article explores why voice search is growing, how it differs from typed queries, and the steps to make content voice-search friendly. By adapting now, businesses can improve visibility and provide a seamless experience, gaining a competitive edge in the voice assistant …