Orange 142 Emerging Channels Council Releases “Best Practices Guide to CTV Advertising” Empowering Marketers to Increase Investments in the Channel | PR Newswire [Video]

New guide provides strategies for businesses looking to maximize return on investments in Connected TV advertising

, /PRNewswire/ — Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing solutions for destination marketing organizations, today announced the release of “Best Practices Guide to CTV Advertising,” a comprehensive resource designed to help marketers effectively navigate the evolving Connected TV landscape. This timely guide addresses the transformational shift from traditional linear TV to streaming platforms, creating new opportunities for brands of all sizes.

With CTV spending projected to hit $33.35 billion this year, marketers who understand how to leverage this channel effectively will have a significant competitive advantage. The eBook provides the foundational knowledge and tactical recommendations to create impactful, efficient, and measurable CTV campaigns.

“Nearly all US households now subscribe to streaming services, with more than half subscribing to four different platforms. In this diverse digital environment, brands have an unprecedented opportunity to connect with …