Persado Launches AI-Powered Dynamic Email for Financial Services Marketing | PR Newswire [Video]

Rapid Campaign Setup, Intelligent Content Library, and Automation

Speed Execution and Increase Lift for Triggered and Batch Campaigns

, /PRNewswire/ — Persado, a leading provider of AI-powered content optimization and personalization solutions for marketing, today released Dynamic Email, a new AI solution for marketing that manages the heavy lifting for campaign setup, content library creation, and launch. Financial services companies already using Persado for “always-on” personalized batch and triggered campaigns have elevated the customer experience (CX), cut email operations time up to 75%, and seen 20% increase in conversions, on average.

“Persado has helped Ally understand what truly resonates with our customers, enabling us to seamlessly pivot to optimized creative that has driven double-digit improvements in key metrics like clicks and conversions,” said David Hixon, Executive Director, Product Marketing and CRM, Ally.

Persado Dynamic Email enables CRM teams and marketers to update, optimize, and personalize content without any additional setup, coding, or tedious results analysis. The solution uses AI, automation, and performance data to …