Personalization, Retargeting Key to Albertsons CTV Approach Beet.TV [Video]

SAN JUAN, PR – Retail media networks’ rich seams of shopper data don’t just help retail operators – they can also help advertisers cut through today’s digital noise.

But now the technology exists to apply that approach to the biggest screen in the home, the connected TV set.

That is creating new opportunities for brands to get granular with big-screen advertising, according to Achal Lathia, senior product manager, Albertsons Media Collective, in this video interview with Beet.TV.

“One of the key benefits of leveraging Albertsons Media Collective’s rich first-party data stems from the fact that we have a deeper level of understanding of our shopper data based upon their purchase behavior,” Lathia said.

Lathia said brands can use those insights to serve viewers with tailored, relevant ads. Albertsons’ own retail media ad targeting is enabled through a partnership with LiveRamp, using that company’s privacy-centric identity technology, Lathia added.

Retail media …