PostcardMania Witnesses 20% Surge in First Class Direct Mailings Despite U.S. Postage Prices Increase | PR Newswire [Video]

, /PRNewswire/ — PostcardMania, the $104.6 million marketing technology firm with 385 staff serving over 120,000 small- and medium-sized business clients, has seen a 20% year-over-year surge in first class mailings in the third quarter (Q3) despite a same-quarter increase in first class postage prices by the United States Postal Service (USPS).

On July 14, 2024, the USPS raised the cost of postage by 3 cents on first class postcards and 5 cents on first class letters. First class postage is a highly selected postage class, because it guarantees the mail is delivered in 1–5 business days, usually closer to 1–2 days.

Comparatively, standard or second class mail, the mail class just below first class, has a delivery rate of 2–5 days locally and up to 1–4 weeks nationally. When marketers and business owners need their mail delivered in a timely manner, first class postage is the optimal choice. Historically, first class postage has …