Programmatic Advertising Explained! Programmatic vs. DSP: What’s the Difference? [Video]

What’s the difference between programmatic advertising and a DSP?

A DSP or demand-side platform is a type of programmatic advertising. It’s a type of software that advertisers use to automate the process of buying ad inventory space from publishers.

If you’re using programmatic advertising, you should use a demand side platform to help you purchase your ads.

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