Reddit’s traffic is way up but why? It’s Google. [Video]

Over the past few months, many website owners have reported losing traffic due to Google Search updates that dropped their site’s rankings in search results.

However, for at least one website, referrals due to Google’s search changes have never been better. 

It appears the social platform Reddit has greatly benefited from Google’s search engine updates. Multiple outlets have reported on Reddit’s traffic gains. According to analytics company Similarweb, Reddit’s traffic was up by nearly 40 percent year over year in May.

And it seems this traffic surge is most likely the result of Google’s actions.

Google prioritizes Reddit

Reddit is not new. The online platform will be 20 years old in 2025. So, why the sudden jump in traffic?

Anyone who regularly uses Google Search can probably attest to Reddit’s recent prevalence on search results pages. This has been widely noticed among SEO professionals and tech aficionados. Steve Paine a manager at the SEO …