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Salesforce takes on hyperscalers with Agentforce 2dx updates [Video]

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Marketing Platforms and CRM

The latest updates will help the CRM software provider leapfrog over its rivals in the agentic AI market, analysts say.

Credit: Tada Images / Shutterstock

Salesforce’s updates to its agentic AI offering — Agentforce — released this week could give the CRM software provider an edge over its enterprise application rivals and hyperscalers including AWS, Google, IBM, Service Now and Microsoft.

Currently, hyperscalers and enterprise software providers combined dominate 60% of the agentic AI market and Salesforce has a significant presence within this dominant group, according to Vershita Srivastava, practice director at Everest Group.

The updates, grouped under the name Agentforce 2dx, introduce new agent orchestration, development, testing, and deployment capabilities, which are expected to help Salesforce leapfrog over its rivals in ways that are analogous to OpenAI’s early leadership in the space of large language models (LLMs), said Arnal Dayaratna, vice president of research at IDC.

Agentforce API to increase extensibility of the platform

One of the key updates of the …

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