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Marketing Platforms and CRM

Salesforce unveils Agentforce to help create autonomous AI bots [Video]

The CRM giant’s new low-code suite enables enterprises to build AI agents that can reason for themselves when completing sales, service, marketing, and commerce tasks.

Credit: Jonathan Weiss | shutterstock.com

Salesforce today released Agentforce, a new suite of low-code tools aimed at helping enterprises build autonomous AI agents for sales, service, marketing, and commerce use cases.

Agentforce, which has been in pilot phase for the past six months, combines three major Salesforce tools — Agent Builder, Model Builder, and Prompt Builder — to provide the necessary software development infrastructure to create these autonomous agents, according to the company.

Unlike chatbots, AI agents created via Agentforce will be capable of taking actions on their own, Salesforce claimed. The autonomous nature of such agents is a central facet of “agentic AI,” a rising enterprise strategy for transforming business processes by automating specific functions within those processes, without human intervention.

Salesforce’s journey to Agentforce

Salesforce previously enabled actions in conversational bots powered by large …

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