Search Themes in Google Performance Max Campaigns: What You Need to Know in 2024 [Video]

Search Themes in Google Performance Max Campaigns: What You Need to Know in 2024

In this blog post, we at StubGroup, a top Premier Google partner digital advertising agency, will share some insights into a powerful feature in Google Ads – Search Themes in Performance Max campaigns. We’ll explore what Search Themes are, how they function, and whether your campaigns could benefit from incorporating them.

Understanding Search Themes

In November 2023, Search Themes officially moved beyond the beta phase, providing advertisers with a powerful tool to enhance the targeting capabilities of their Performance Max campaigns. At StubGroup, we empower advertisers to create a list of up to 25 words or phrases linked to their ad content, offering a more nuanced approach to targeting that goes beyond conventional search signals.

What Do Search Themes Enable?

We believe that Search Themes grant advertisers the ability to convey …