Occasionally people ask us about qualifications and certifications for Internet Marketing (IM). The question of Google certifying Internet Marketing and SEO professionals is one that we hear most often.
QUESTION: Is there a Google SEO Certification for Internet Marketing professionals? If so, do you have a Certification?
ANSWER: The answer is NO, there is no Google SEO Services Certification. Google does offer certifications for AdWords, and other Google properties that bring them money. Essentially, Google offers certifications only where they either own the program, like AdWords or Google Apps, or where there is a service for which Google does charge users, again, like AdWords.
Google Has Never OfferedCertification
This video from Google explains why.
SEO Professional Certification – Is It A Good Idea?
It’s always an excellent concept to have some way to measure performance standards. In the world of Organic (aka Free) Google Search rankings, where any website theoretically has …