SEO Strategy Behind Their Success [Video]

Chances are, if you’ve ever wanted to create some kind of visual (e.g., flywheel, pie chart, timeline), then you’ve used Canva. 

Canva has quickly replaced established graphic design tools like Photoshop to become the go-to place for non-design-savvy users to create visual content:

SEO played a huge role in its success, as illustrated by these numbers from Ahrefs: 

• Domain rating of 92
• 200+ million visitors per month
• 24.1 million backlinks
• 6.3 million organic search keywords, of which 546,000 rank in the first 3 positions in Google SERPs

This post will look at Canva’s SEO strategy and how it has helped the company reach a valuation of $26 billion in 2024. I’ll talk about their landing page tactics, content creation, and overall digital marketing approach.

Advance Your SEO Strategy

How Canva Started

Canva’s story kicked off in 2012 when Melanie Perkins, a young Australian entrepreneur, got fed up with how complicated traditional design software like Adobe Photoshop and InDesign were. 

She was teaching …