Should You Use ChatGPT For Marketing Research? [DATA] [Video]

This quote from Sam Altman got the industry going:

“AI will handle “95%” of marketing work done by agencies + creatives.”

It’s provocative. And the industry didn’t help.

Industry publications published pieces to support the idea that AI could do things like keyword research:

Over 150k people read that piece…

I’m confident that a someone saw read it and told their team that they need to lower their investment in keyword research tools because AI can do it.

Huge mistake.

I’ll share why in this essay.

When ChatGPT first emerged (as well as other AI tools), marketers were worried that it was coming for their jobs. Since then, ChatGPT has been a powerful tool for improving productivity and achieving certain tasks. One task that ChatGPT has been claimed to do well is SEO keyword research and social media research. Today, I’m going to share with you research that outlines how prominent hallucinations are when ChatGPT is assigned these tasks and what marketers should know about these use cases.

What Are ChatGPT Hallucinations?

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