, /PRNewswire/ — Siteimprove, the leading AI-powered SaaS-platform for delivering digital content experiences that are compliant and accessible, today announced the appointment of Christy Marble as Chief Marketing Officer. Christy joins Siteimprove at a pivotal moment as the company accelerates its strategy to reimagine digital accessibility, SEO, and content experiences and drive global growth with AI under newly appointed CEO, Nayaki Nayyar.
A seasoned CMO with an extensive track record of GTM strategies that have driven scalable growth across B2B and B2C organizations, Christy brings deep expertise in leveraging SaaS and AI-driven marketing technologies to deliver exceptional customer experiences. She was previously Chief Marketing Officer at SAP Concur, Visier and Pantheon and head of consumer marketing for the Sallie Mae consumer brand. Today, Christy advises AI startups and the SAMS (Sales and Marketing Strategy) Institute.
Her appointment underscores Siteimprove’s commitment to empower brands with an AI-powered platform to gain strong accessibility, analytics and search …