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PPC Advertising

Google hit with new EU antitrust complaint [Video]

STORY: Google was hit with a new antitrust complaint on Monday (June 27), filed to EU regulators by a Danish online job-search rival.Jobindex alleges the Alphabet unit has used its market power to favour its own job search service.Google for Jobs launched in Europe in 2018 and triggered criticism from 23 online job-search websites, including Jobindex, the following year.The latest complaint could accelerate EU antitrust chief Margrethe Vestager’s scrutiny of Google For Jobs three years after it first came under her microscope.The European Commission and Google did not immediately respond to requests for comment.Vestager has fined Google more than $8.4 billion in recent years for various anti-competitive practices. Google has previously said it made changes in Europe after complaints from online job-search rivals.Jobindex founder and CEO Kaare Danielsen said his company had built up the largest jobs database in Denmark by the time Google for Jobs entered the local market last year. But he said it soon lost 20% of search traffic to Google.He said Google wasn’t just stifling competition, but also harming labor markets.Jobindex said it had seen examples of free-riding, with some of its own job ads copied without its permission.

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PPC Advertising

Use Google Ads to Reach The Right Customers for Your Small Business [Video]

Google gives you access to a massive audience looking for the products and services you offer. It also allows you to target these customers specifically with your advertising. You can use Google Ads to reach the right customers for your small business. Whether you need to reach local and regional customers or want to improve the quality of your website visitors, Google Ads can help you achieve your marketing objectives. Want to learn more about how to use Google Ads to reach the right customers for your small business? Read the full blog post here: https://creativelydisruptive.com/lovesmarketing/how-to-use-google-ads-to-reach-the-right-customers-for-your-small-business/

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PPC Advertising

No Impressions and/or Clicks on Google Shopping? (Try These Fixes) [Video]

💡 Watch the entire FREE Google Shopping Course here:https://keycommerce.com/google-shopping-course/In this video, you’re going to learn what to do when you have no impressions and/or clicks on Google Shopping. I’ll show you the easiest way to fix this.No impressions on Google Shopping? Zero clicks? These issues can immediately make eCommerce beginners wonder if their choice of running Google Shopping campaigns is a wrong move. Well, there’s a variety of reasons why this can happen, and we’ll go through them in this video.Google Shopping Ads no impressionsIf your ads are getting no impressions, you need to look at the variables below, which might be causing the issues.TimeHow long has it been since you made the campaign? Make sure it’s at least 3 days. Because it takes time after you launch your campaign for Google to index your feed and start showing to people (impressions).Campaign is liveThe next thing you want to check is if your campaign is live. Make sure that it’s set to “Active”.Google Ads billing issues or suspensionThe next thing you need to check is if there are any issues with your Google Ads account or billing in Google Ads. You’ll usually see a big red banner at the top of your account telling you there’s an issue. So if you see this, fix it immediately.GMC Account connected to Google AdsMake sure that you’ve linked your Google Ads account to your Google Merchant Center account. You can check this by going to Tools and settings and under “Setup” click “Linked Accounts”.Issues in GMC Account (disapprovals or suspensions)You need to make sure there are no issues in your Google Merchant Center account. So regularly check your account and look for any suspensions or errors which would usually show at the top of the screen on your Merchant Center dashboard.Google Shopping campaign settingsYou also need to check your Google Shopping campaign settings. You’ll have set these when you created your campaign, but if you didn’t do it properly, it could cause issues with your Google Shopping ads not showing.Bids high enoughIf you set your bids too low, then you won’t get any impressions because your ad rank will be too low to even show. Usually, I’ll set my bids for new campaigns to about $1.Remove negative keywordsMake sure you don’t have unnecessary negative keywords. At the start, I don’t recommend adding many negative keywords, just to let google really try out your products on its network and get some initial data. This is, of course, only if you’ve optimized your product feed.Remove all bidding adjustmentsBidding adjustments are edits you make to your bids based on user factors like device, time of day and week, location, and other demographical data. Adding these too early can restrict your campaign unnecessarily so you want to remove these if possible.Start a fresh campaign and follow our campaign setup videoLastly, if you’re still not getting impressions after a week, I recommend starting a new campaign from scratch. There could be some sort of adjustment or campaign setting that’s restricting your campaign and instead of trying to find it, you can start your campaign from scratch.Now, how about if you’re getting no clicks on your campaigns? Here are the variables and areas you need to assess:- Time and volume- Product feed optimized- Bidding strategy and cost- Negative keywords- Audience targeting on (or remarketing only)- Campaign setupAnd that’s it! That’s how you find out why your Google shopping ads are getting no impressions and/or clicks.——————————————————–📅 Have you grown your store to $20k/month revenue and are looking to scale up? The next stage of your growth is what we do best.Book a free strategy session here to see if we’re the right fit to help further grow what you’ve built: https://keycommerce.com/strategy-session/#FreeGoogleShoppingCourse, #GoogleShopping, #MrSamBaldwin

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PPC Advertising

How To Run YouTube Ads for Small Businesses [Video]

👍 Like! 💬 Comment!📩 Subscribe! 🔔 Enable notification!Learn how to run ads on YouTube and bring more people to your store.Today I want to show you how to properly setup YouTube Ads for small business owners. Basically what I’m trying to do is bring traffic from YouTube to a coffee shop. I want people to watch a video and then take action by clicking on the video getting directions to the store. This quick video hopefully will help you advertise your business in your local area and get you more customers.——————————————————————————————————–How to create a Google Ads account:https://youtu.be/sVjj1O3sw6Y

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PPC Advertising

How-to: Generating a Search Terms Report [Video]

Next in our “How-To” series: in this video we discuss how to generate a “Search Terms Report” and why this data is so important when using Google Ads to generate water damage leads. Be sure to check out our other How-To videos here: https://unitedrestorers.com/Ad Schedules: https://youtu.be/FhY1DMEjtHAAd Extensions: https://youtu.be/JSbSIyDyyCQLocation Targeting: https://youtu.be/me5DF0mKjo0Keywords: https://youtu.be/bEMWXuRA8EwQuality Score: https://youtu.be/WSYAhlgGF5UAd Position: https://youtu.be/2TrEM-TPSFIAd Relevancy: https://youtu.be/C3-FgeWYMEMSearch Terms: https://youtu.be/8CAea3leX9gFull Video (Five PPC Tips for Restorers): https://youtu.be/J1ugPiqeiaU

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PPC Advertising

How-to: Why Quality Score is Key [Video]

More from our “How-To” series: in this video we discuss why Quality Score is crucial when using Google Ads to generate water damage leads. Be sure to check out our other How-To videos here: https://unitedrestorers.com/Ad Schedules: https://youtu.be/FhY1DMEjtHAAd Extensions: https://youtu.be/JSbSIyDyyCQLocation Targeting: https://youtu.be/me5DF0mKjo0Keywords: https://youtu.be/bEMWXuRA8EwQuality Score: https://youtu.be/WSYAhlgGF5UAd Position: https://youtu.be/2TrEM-TPSFIAd Relevancy: https://youtu.be/C3-FgeWYMEMSearch Terms: https://youtu.be/8CAea3leX9gFull Video (Five PPC Tips for Restorers): https://youtu.be/J1ugPiqeiaU

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PPC Advertising

How-to: Does Ad Position Really Matter? [Video]

Even more from our “How-To” series: in this video we discuss ad position and why it matters when using Google Ads to generate water damage leads. Be sure to check out our other How-To videos here: https://unitedrestorers.com/Ad Schedules: https://youtu.be/FhY1DMEjtHAAd Extensions: https://youtu.be/JSbSIyDyyCQLocation Targeting: https://youtu.be/me5DF0mKjo0Keywords: https://youtu.be/bEMWXuRA8EwQuality Score: https://youtu.be/WSYAhlgGF5UAd Position: https://youtu.be/2TrEM-TPSFIAd Relevancy: https://youtu.be/C3-FgeWYMEMSearch Terms: https://youtu.be/8CAea3leX9gFull Video (Five PPC Tips for Restorers): https://youtu.be/J1ugPiqeiaU