Categories
Social Media Marketing

B2B Sales & Marketing: As Easy As ABX for Demand Generation [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.

Categories
Social Media Marketing

B2B Sales & Marketing: As Easy As ABX for Sales & SDRs [Video]

In this session from B2BMX Next Level ABM, Damien Swendsen and Lisa Smith from InsideView (a Demandbase company) share how their teams work alongside each other to target the right accounts, engage every member of the buying committee, and build long-term customer relationships all on the foundation of great B2B data.

Categories
Digital Marketing for Professionals

Next-Level ABM Is NOW! Your Roadmap To ABX Success [Video]

In this session from B2BMX Next Level ABM, Jon Miller, CMO at Demandbase, shares practical, proven techniques from the just-released Clear and Complete Guide to Account-Based Experience and focuses on how companies can improve pipeline, growth, and satisfaction by evolving their go-to-market to align with the buyer experience at every stage of the journey.

Categories
Social Media Marketing

Winning by Design Shares How to Convince Execs to Update Their Thinking about ROI [Video]

We created a monster called the MQL. Now how do we get rid of it? For so long, we focused so much on net-new marketing sourced demand, we’ve made it really hard to update our measurement to match marketing’s updated, broader contribution to the business.

Categories
Digital Marketing for Professionals

Account-Based Experience (ABX): 5 Steps to Find and Engage the Best Accounts [Video]

In this session on-demand session from Gartner Marketing Symposium, Jon Miller, CMO at Demandbase, shows the 5 steps to evolve your GTM to an account-based strategy and how to get started quickly, identify and engage the best accounts, and use data and insights to orchestrate relevant, trusted actions throughout the buyer journey.