Categories
Search Engine Optimization

Redirects, Resources, & Reflection [MozCon 2017] Jayna Grassel [Video]

Site. Migration. No two words elicit more fear, joy, or excitement in a digital marketer. When the idea was shared three years ago, the company was excited. They dreamed of new features and efficiency. But as SEOs, we knew better. We knew there would be midnight strategy sessions with IT. More UAT environments than we could track. Deadlines, requirements, and compromises forged through hallway chats. … The result was a stable transition with minimal dips in traffic. What we didn't know, however, was the amount of cross-functional coordination that was required to pull it off.

Categories
Search Engine Optimization

How Reddit Can Help Your Brand Next Level Your Content Marketing [MozCon 2017] Daniel Russell [Video]

It almost seems too good to be true — online forums where people automatically segment themselves into different markets and demographics and then vote on what content they like best. These forums, including Reddit, are treasure troves of content ideas. I'll share actionable insights from three case studies that demonstrate how your marketing can benefit from content on Reddit.

Categories
Search Engine Optimization

How to Build an SEO-intent Based Framework for Any Business [MozCon 2017] Katie Cunningham [Video]

Everyone knows intent behind the search matters. In e-commerce, intent is somewhat easy to see. B2B, or better yet healthcare, isn't quite as easy. Matching persona intent to keywords requires a bit more thought. Kathryn will cover how to find intent modifiers during keyword research, how to organize those modifiers into the search funnel, and how to quickly find unique universal results at different levels of the search funnel to utilize.

Categories
Search Engine Optimization

Why Email Is the Key to Maximizing Marketing ROI [MozCon 2017] Justine Jordan [Video]

If nailing the omnichannel experience (whatever that means!) is key to getting more traffic and converting more leads, what happens if we have our channel priorities out of order? Justine will show you how email— far from being an old-school afterthought—is core to hitting marketing goals, building lifetime value, and making customers happy.

Categories
Search Engine Optimization

How to Get Discovered, Delight Your Customers, and Earn the Conversion [MozCon 2017] Purna Virji [Video]

Capturing and keeping attention is one of the hardest parts of our job today. Fact: It's just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we're stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue for our clients? Come to this session to learn how to make your marketing and advertising efforts something people are going to want to consume.

Categories
Social Media Marketing

Droga5 Rolls Out New Brand Platform & Campaign for Aer Lingus [Video]

Droga5 Dublin has created a new brand platform and campaign for Aer Lingus. Called “You’re Very Welcome,” the new positioning aims to highlight Aer Lingus is a “human-centric, modern airline that embodies Irish values”. It’s the first brand campaign from the airline in over seven years. The new creative platform will feature a TV ad […]