TCPA Compliance for Nonprofit Text Messaging in 2021 [Video]

Jun 24, 2021

The Telephone Consumer Protection Act (TCPA) is a federal law that governs text message marketing among brands, retailers, politicians, and nonprofit organizations. In this blog post, we examine the role of the TCPA with nonprofit organizations specifically. Read on to find out what nonprofit organizations need to know about the TCPA for their text marketing campaigns in 2021.

What Is the TCPA?

The TCPA is a federal statute enacted in 1991, implemented by the Federal Communications Commission (FCC). At the time, this federal law aimed to stop unwanted telemarketing phone calls to consumers. Now it applies to telemarketing calls, text messages, and robocalls. The TCPA governs telephone solicitations, including telephone, fax, and text messages solicitations.

On a basic level, the TCPA prohibits any company from contacting consumers unless it has “prior express consent” from the consumer. Types of consent may vary, depending on the technology, type of device, and message content. The TCPA’s penalties range …