The best CRM software of 2025: Expert tested [Video]

CRM software, also known as customer relationship management software, is a solution that assists businesses in handling the customer side of their operations. It can be used to manage and track customer relationships, trends, marketing efforts, and communication, bringing everything into one centralized platform or system to optimize interactions.

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Automation is one of the key benefits of CRM software, but depending on the type of solution you opt for, you may also be able to harness analytics, collaborative tools, and advanced features that streamline your business operations. Some options now even include AI.

What is the best CRM software right now?

Our top recommendation for CRM software is Salesforce Starter CRM. Salesforce Starter CRM will work well for businesses just entering the CRM world — as well as larger, experienced organizations that need advanced automation, AI, and the ability to customize their platform. 

ZDNET has monitored the CRM software market for decades and we keep an eye …