I’ve got PROOF that Google’s search dominance is crumbling.
Classic content marketing is dead. I don’t say that lightly.
The old way of doing content marketing–finding high-volume keywords, then writing blog posts that target those keywords and trying to get your post ranking in Google for them; dead.
Why?
Because Google is no longer the primary or largest source of information consumption on the web.
And we’ve got the data to prove it.
According to SparkToro and Datos…Click to open link in new tab…, while Google dominates as the largest traffic referrer it only ranks 5th in terms of where people spend time and consume content. A mere 10% of the pie.
Meaning that fewer and fewer people are hanging out on Google. They are mostly hanging out on social and productivity sites.
This changes EVERYTHING for your dental practice.
What does that mean? That it takes a lot more than just SEO to win in content marketing today.
You can’t just rely on Google to …