The marketers no-nonsense A to Z guide to all things martech [Video]

Buzzwords. Acronyms. Hype. Martech is full of them. As part of our Martech for Drummies guide, we’ve decoded the key terms marketers need to know – no jargon, no fluff, just clear, simple explanations you can actually use.

If you’ve ever nodded along in a meeting while silently Googling ‘WTF is an SSP?’ you’re not alone. Martech and adtech have transformed how marketers reach, convert and measure – but they’ve also spawned a dizzying dictionary of jargon in the process.