The more you know about AI, the more helpfully boring it becomes [Video]

A scarred technology sceptic meets generative AI head on and finds it reassuringly – and usefully – boring.

In 2014, Mary McCoy took to the stage at the Social Media Marketing World conference in San Diego and began singing a song that, for a brief moment, became a viral hit for all the wrong reasons. Dressed in a sunshine yellow jacket, McCoy stood in front of a backdrop that wouldn’t look out of place at the worst theme park you’ve ever been to, clapped her hands and unashamedly rhymed “engagement” with “bacon”.

Let’s get social, the song and the accompanying video, were rightly mocked online. If you were working in social media, as I was then, it was incumbent on you to perform your cringe about being part of the industry that allowed it to happen very loudly and very publicly. For me, it marked something of the nadir of …