“It’s not just personalization, it’s a real-time, AI-powered engine for turning every customer interaction into a meaningful experience,” – Rob Davis and Edward Aaron-Obelley, Optimove Connect 2025 Speakers and Product Leaders at Optimove
Take your customer segmentation to the next level with our advanced guide
Why it Matters:
Marketers attending Optimove Connect 2025 witnessed firsthand how Opti-X reshapes the future of digital personalization and enables brands to deliver meaningful, real-time customer experiences at scale. The session led by Rob Davis and Edward Aaron-Obelley, Product Leaders at Optimove, showcased how personalization, when powered by AI and real-time data, becomes more than a marketing tactic. It becomes a business accelerator.
See the full session below:
Key takeaways:
At the “Transform Customer Journeys into Personalized Experiences” session during Optimove Connect 2025, Rob Davis and Edward Aaron-Obelley unveiled how Opti-X empowers marketers to deliver AI-powered, real-time personalization at scale. In this blog, marketers will learn how to harness real-time data, AI, and event-triggered automation to …
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