These 5 Brands Each Have a Successful Video Marketing StrategyHere’s How

Video marketing is anything but one-size-fits-all. What works well for one brand might flop for another, which is why we always recommend putting time and thought into the strategy that aligns best with your audience and goals.

To put that into perspective, we’re going to take a look at five well-known brands that are each seeing exceptional results from video marketing—and while they have some traits in common, the takeaway is that there are many ways to excel in the video space.

We’ll dive into each brand’s story, audit its video marketing strategy, and share some insight into why the strategy is working and what other brands can learn by example. Without further ado, here are our five brands: GoPro, Patagonia, Dollar Shave Club, Buzzfeed’s Tasty, and Moz. First up, GoPro.

GoPro

As you probably know, GoPro is the biggest name in action cameras. What you may notknow is that video marketing has played a huge role in the company’s …