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Did you know that you can use Google Tag Manager (GTM) as an alternative conversion tracking tool for PropellerAds users? Well, today, we’re talking about this approach!
Conversion tracking is something you should never ignore, if you want to make sense of your campaign performance and see how to optimize things effectively. In this respect, GTM works great for direct advertisers, who don’t have too much experience with trackers.
We explain the entire process in detail, but give you a code that would help you set everything up in no time, but you will have to set up the GTM triggers properly on your side to get conversions fired at the desired events. Please mind that this might be a bit tricky for newbies.
Also, please mind that the script needs some time to load, so ideally the page should be static.
Ready? Let’s dive in!
So, what exactly is …