Troy-Bilt’s voice-to-action campaign wins Digiday award [Video]

Troy-Bilt sees 38% conversion rate with CTV voice-to-action creative

Date: April 2023 Location: US

Winner: 2024 Best Interactive Content Piece, Digiday Content Marketing Awards

NEXXEN Solutions Used: Nexxen Studio and Nexxen DSP

Troy-Bilt, a leading manufacturer of outdoor power and lawn care equipment, aimed to attract a consumer audience beyond their regular prosumer and professional customers with an innovative CTV campaign promoting their Low, Slow, & Mow campaign.

To ensure their creative was fully optimized to engage these consumers before activating through our DSP, Troy-Bilt collaborated with Nexxen Studio and Say It Now to create a bespoke CTV audio experience that enabled viewers to engage with Amazon Echo (Alexa) and drive measurable results.