Unlocking Behavioral Health Marketing Success with KPIs That Matter [Video]

In the complex world of behavioral health marketing, knowing which metrics truly matter can mean the difference between sustainable growth and wasted budgets. On Episode 2 of MasterMined, hosts Mark Scrivner, Lee Pepper, and Jeff Skillen unpack the importance of data-driven decision-making, especially when managing marketing efforts for treatment centers and behavioral health organizations.

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Why KPIs Are Crucial in Behavioral Health

Too often, marketing departments rely on hand-me-down KPIs from finance or operations—such as census data or cost per admit—that are actually lagging indicators. Instead, behavioral health leaders must identify leading indicators like:

• Qualified lead volume
• Phone call trends
• Form fill submissions
• Conversion rates by channel (organic, paid, business development, alumni)

Creating and Owning Your Own KPIs

According to the episode, every center must create its own set of marketing KPIs. These need to be tailored to each program’s strategy, market position, and service offerings. Whether you’re running addiction treatment marketing or mental health campaigns, metrics must align with your …