Unpacking the Google Search Partners Program – Should You Use It? [Video]

Unpacking the Google Search Partners Program – Should You Use It?

We’re committed to keeping our clients informed about the latest in the digital advertising landscape, and today, we’re delving into a recent eye-opening report from Analytics Ad that has sparked a significant conversation about the Google Search Partners program. We’ll discuss the implications of this report and what it means for Google advertisers.

Awareness Concerning Google Search Partners Program

Google Search Partners is a feature that broadens the scope of Google ads, allowing them to appear on various websites beyond the primary search platform. This includes e-commerce sites, search engines, and parked domains. When advertisers opt into this program, their ads can potentially reach a wider audience.

In our experience at StubGroup, many advertisers are not initially aware of the Google Search Partners program. The topic usually surfaces during our thorough evaluations of existing …