Vessi Appoints Lorrin Pascoe as Chief Marketing Officer to Accelerate Global Brand Growth | PR Newswire [Video]

, /PRNewswire/ – Vessi, the Vancouver-based footwear brand known for its 100% waterproof sneakers, is excited to announce the appointment of Lorrin Pascoe as its new Chief Marketing Officer (CMO). This strategic hire signals a significant step forward in Vessi’s mission to scale globally and deepen its market position as a category leader in waterproof footwear.

Pascoe joins the team with over 20 years of experience and a proven track record of building category-defining brands and leading high-impact marketing strategies across the consumer goods landscape. In his new role, Pascoe will oversee Vessi’s marketing strategy, brand storytelling, community engagement and digital marketing efforts as the company continues to scale its presence and deepen its relationship with its growing community.

“Lorrin’s unique blend of creative vision and data-driven leadership makes him the perfect person to help shape the next chapter of Vessi,” said Andy Wang, Co-Founder and CEO of Vessi. “His passion for purpose-led …