Video | From Data to Decisions: Unlocking the Power of Performance Marketing for Measurable Success [Video]

In the second masterclass of our six-part series, moderated by Ben Reynolds (Walkbase), our expert panel – including Katrina Smart (Mars United Commerce), Tijmen Willems (PRN), and Stanislas Lajouanie (LiveRamp) – will examine how analyzing in-store consumer behavior, such as movement and dwell time, can help retailers maximize revenue and develop personalized campaigns. They will also highlight the most valuable types of in-store data and discuss the importance of privacy in data collection, along with strategies to achieve it.