Well-crafted AI guidelines are key to responsible innovation [Video]

It’s important to remember that AI use comes with risks and limitations. Raquel P of Propellernet explains why having guardrails in place is crucial when using the technology in marketing – and how to implement them.

AI is e-v-e-r-y-w-h-e-r-e. You’d be hard-pressed to open LinkedIn right now and not stumble across at least one post hailing it as a hero at streamlining agency workflows, generating ideas, and changing how we approach PR, marketing, and content. But without the right guardrails, AI can just as easily become a liability.