What is a Data Management Platform? How They Work + Why You Need One [Video]

Do you have a data management platform? If not, you need one! In this video, John Lincoln explains what a data management platform is, how it works, and why it’s essential to invest in one.

(00:00) What is a data management platform? A data management platform collects, organizes and activates first, second and third party data you’ve collected. It’s a way to organize all the data you have the rights to.

(00:24) If you have a bunch of email addresses from customers who have opted in to share their data, your data management platform will help you organize it in different ways, applying the right advertising to the right customer at the right time.

(00:55) With third-party cookies going away and a lot more people focusing their efforts on data, these data management platforms are the key to the future of digital marketing.

What data management platforms have you used? Do you have a favorite? Share it with us in the comments below.

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