What is A Digital Marketing Funnel? Essential Digital Marketing Class [Video]

What is a digital marketing funnel? Why do they matter? How can you build them efficiently? In this video, John Lincoln, digital marketing expert, will break down funnels and show you just how essential they are to your bottom line.

(00:02) What is a Digital Marketing Funnel?
A digital marketing funnel describes a sequence from the start of a journey to the end. A funnel begins with awareness, is followed by consideration, and then finally ends in a conversion.

(01:01) Are All Digital Marketing Funnels the Same?
Some funnels are very complicated, while others are not. This all depends on the concepts of: upsells, buying more of the same thing, downsells, buying less of the same things, and bumps.

(01:57) Have You Heard of a Post Checkout Funnel?
After you’ve bought something from a company, where do you end up? As marketers, it’s important to add another page (or two) to keep the process going.

(02:20) What Tools Should I Use to Help Me?
Marketers rely on valuable tools such as ClickFunnels, InstaPage, or Unbounce. As you map out each step, you need to really consider the whole user process (which is more important than any tool.)

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