The term “evergreen content” has been around for a while. It’s a content strategy designed to create content that retains relevance over time, enriching your digital marketing channels with lasting value.
But what about the stories you tell about your brand? In case you haven’t caught on, brand narratives are the modern-day equivalent of what Walkmans did for personal space in the 90s: They encourage consumer buy-in.
Customers love a good journey, and evergreen stories play a role in creating high-impact, enduring material for brand storytelling, identity and marketing assets that you can use time and time again. Today, let’s unpack an evergreen story and how you can create one to enhance your brand image.
An evergreen story is a narrative that stays relevant, valuable and engaging long after you release it into the world. Think human-centric journeys that resonate with audiences by speaking to connection, innovation, growth or trials overcome.
Content marketing always sets …