Keyword relevance is a key part of Google Search, including both organic and paid search results. It helps make sure that the results Google shows are directly related to what people are searching for and match their needs.
Google determines relevance in search results by understanding the intent behind user queries, considering exact and related keyword matches, and analyzing user engagement with pages. It also takes into account factors like internal links, localization, personalization, and whether the content is up-to-date.
Think of relevance as the bedrock of your content. First and foremost, your content needs to align with the meaning of the query and the reason why someone could be searching for it. You can also use SEO …