What It Takes to Win in the Age of AI-Powered Search [Video]

It’s the take heard round the marketing world: search isn’t what it used to be. The rise of generative AI tools like ChatGPT and Google’s Gemini is reshaping how people find answers and engage with content online. 

What was once a relatively straightforward process–optimize keywords, build authority, rinse, repeat–has become an intent-led experience that spans platforms and formats.

To break down what this shift means for marketers, Wpromote’s Head of SEO Serena Peterson and VP of Strategic Innovation Christine Schrader sat down to talk through how AI is changing search—and how marketers can stay visible in an evolving landscape.

The bottom line? Brands that prioritize helpful, structured content and meet users where discovery is really happening today (not where it used to happen back in the good old days when Google was a wall of blue links) will come out on top.

Why discovery is shifting from search engines like Google to AI tools

The reign of the Google-only …