What Small Business Owners Should Know About Influencer Marketing [Video]

In an oversaturated digital space, with so many brands and influencers vying for consumer attention, it can be hard to break through the noise. That’s why Julianne Fraser founded Dialogue NYC, a Brooklyn-based digital marketing consultancy that prioritizes authenticity and long-term engagement over fleeting viral fame.

The strategy starts with Fraser’s relationship roadmap, a plan unique to each client that transforms a one-time product post into a meaningful partnership with a content creator.

“There’s so [many] creators talking about products that they really have never tried,” Fraser says. “I think that’s the biggest issue in our industry right now. It’s really important to start those relationships by gifting the product, developing a feedback loop and getting that response about the brand from the creators. We’re thinking of ways to nurture and strengthen those relationships over time.”

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