Gazing into their crystal balls were Chris Moody, global ECD at Landor; Zoe Eagle, CEO at Iris London; Dirujan Sabesan, CMO at Wingstop; Simon Dawson, chief revenue officer at Outra; and Dom Boyd, managing director at Kantar, the market-leading data and analytics firm.
The wide-ranging conversation covered AI-driven creativity, the industrialization of marketing, brand effectiveness, personalization, and the ethical implications of data and what ultimately emerged was a vision of a future where marketing is simultaneously more efficient and more personal, more predictable yet ripe for reinvention.
The role of creativity in an AI-driven world
Landor’s Chris Moody set the tone by addressing the changing role of designers in an era where technology is becoming a collaborative partner. “Design has always been a shared endeavor,” he said. “Now that collaboration includes technology.” AI and automation are streamlining creative processes, bringing cost and efficiency benefits, but Moody stressed that human ingenuity remains essential. “A bad idea done quickly is …