Are you sick of trying to figure out which Amazon review is real and which are fake?
In the world of online shopping and selling, customer reviews can often make the difference in which product to buy and which to ignore.
The Federal Trade Commission (FTC) is taking decisive action to combat the pervasive issue of fake reviews on online shopping platforms. This problem, which has plagued retailers like Amazon and Walmart since the inception of e-commerce, has only grown more challenging with the rise of AI-generated reviews.
A recent analysis revealed that nearly half of all Amazon reviews are either fake or incentivized, prompting the FTC to introduce new regulations. These rules aim to penalize businesses that engage in deceptive practices related to product reviews.
The new FTC rules are comprehensive and target various aspects of fake review generation:
● Prohibition of AI-generated reviews:Sellers are now prohibited from using AI technology to fabricate …