Why OEMs should unlock the power of data-driven e-commerce [Video]

“A data-driven approach empowers OEMs to better understand their market, target customers more effectively, and optimize their e-commerce programs to drive increased after-sales revenue and customer satisfaction,” adds Dan, who is responsible for Infomedia’s SimplePart platform.

SimplePart is Infomedia’s core e-commerce product that enables OEMs to establish a branded, data-driven online parts and accessories platform, leveraging Infomedia’s expertise and integrations to drive increased after-sales revenue and customer engagement.

SimplePart has already been put to the test by several OEMs, to great success.The Subaru parts online program in the United States, for example, is one of Infomedia’s longest-running and most successful e-commerce partnerships.

Infomedia operates and manages the tier one website, parts.subaru.com, a white-labelled e-commerce platform that funnels traffic to the tier three retailer sites, where the orders are ultimately fulfilled by the individual Subaru retailers.

“This setup allows Subaru to maintain their branding and control the customer experience, while leveraging Infomedia’s expertise in managing the e-commerce platform and integrating with the retailer network,” says Dan.

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