Why Psychographics and Predictive Data are Reshaping Marketing: AnalyticsIQs Anna Brantley Beet.TV [Video]

SAN JUAN, PR – In an age where attention spans are short and options are endless, consumers no longer respond to generic marketing messages. They want experiences that feel tailor-made — and brands that recognize this shift are setting themselves apart. Anna Brantley, chief revenue officer at AnalyticsIQ, said the key to unlocking this deeper engagement lies in data-driven personalization, with a focus on psychographics and predictive analytics.

“Consumers today really expect a level of personal engagement, and they expect brands to recognize that,” Brantley said in this interview at the Beet Retreat San Juan. “There’s even a McKinsey study that found 76% of consumers are more likely to buy from a brand when that brand leverages personalized messaging.”

She illustrated this with a familiar scenario: imagine scrolling through a streaming platform and seeing an ad for a show that perfectly matches your interests — versus one for, say, a …