Why Your Business Needs Customer Journey Analytics [Video]

Customers don’t just mindlessly purchase products or services. It’s through customer journey analytics that marketers can understand their journey from discovering a brand, to making a purchase, to potentially becoming brand advocates.

To truly make sense of your customer’s experience, I believe leveraging customer journey analytics is not only beneficial, but key to learning more about them.

Every business, startup or enterprise — in any industry — needs to understand how customers interact with their brand. Insights gathered from customer journey analytics can help, while leading to increased customer lifetime value, customer loyalty, and revenue growth. 

Table of Contents

• What is customer journey analytics?
• Customer Journey Stages
• Customer Journey Analytics Benefits
• Customer Journey Analytics Software
• Customer Journey Analytics vs. Customer Journey Mapping

• Examples of Customer Journey Analytics in Action

What is customer journey analytics?

Customer journey analytics is a collection of data that helps you to understand how your prospects or customers behave, engage, and convert along the customer journey. 

Customer …