You won’t believe how B2B marketing is shifting – here are 5 ways to land more deals [Video]

When I got this gig, my editor said, “Les, you can write about anything you want. We want you to lean into your experience as a founder, but we’d prefer you not to do hot takes.”

Totally reasonable request, but guess what?

I have a hot take… #rebel

So, here it is, the hot take that might get me fired… 😅

LinkedIn is low-key blowing up as the premier B2B deal-making platform.

Also: Your customers don’t want more AI – here’s what to invest in instead

And I don’t mean using LinkedIn to find who your ideal prospects are and then emailing them a million times, I am talking about LinkedIn DM deals are happening.

I know what you’re thinking… “LinkedIn was always the B2B platform. “

Yes and No. Deals happened on Twitter… excuse me, X.

That said, things on X have been weird lately.

And while this article has nothing to do with that platform, this context is essential. I’m …