12 Field-Tested Content Marketing Tactics [Video]

Marketing researcher and educator at Ahrefs. Mateusz has over 10 years of experience in marketing gained in agencies, SaaS and hardware businesses. When not writing, he’s composing music or enjoying long walks.

SEO Book for Beginners

We turned the seven chapters of our beginner’s guide to SEO into a beautiful hardcover book.

In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof.

1. Target low-competition keywords to rank faster

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors).

By focusing on these less competitive terms, you can achieve higher search engine rankings faster and with less effort; and the higher the rankings, generally the more traffic lands on your site. This makes low-competition keywords a perfect SEO tactic …

Tags Google Tips, Marketing Tips